Google ranks web pages according to their relevance to any given keyword using a complex algorithm with hundreds of weighted factors. Digital marketers use empirical testing to learn about Google’s algorithm and understand how to create content that ranks. Based on this understanding, they create and follow best practices for writing content that is more likely to rank highly on Google search results. This process is known as search engine optimization (SEO), and it’s an essential part of every digital marketer’s toolkit.
If you want to save time and effort when writing optimized content, check out our list of the best content writing tools for SEO. These tools can help you at different stages of the content creation process and improve your engagement with readers.
Why You Need Content Writing Tools for SEO
Digital marketers need to make decisions based on data about which keywords to target, how long each blog post should be, and what should be included in the content. In addition to spelling and grammar, content needs to be accessible to its target audience, easy to trust, and easy to find. That means optimizing things like URLs and meta-tags.
The right tools can help digital marketers automate many of the tasks required for SEO and writing, and can significantly reduce the amount of time needed to complete them.
Here’s a list of 16 writing tools and how they can help with your content creation.
Google Search Console
The Google Search Console is a tool provided by Google that helps improve a website’s ranking in search engine results pages. The console has tools to measure website performance, including page load times, which impact SEO. Website position on Google search results can be monitored, including which pages are ranking for specific keywords. Impressions and clicks on the search engine results pages can also be seen.
Google Search Console provides transparency into how your webpages are performing, so you can optimize your site’s content and target keywords effectively.
Google Keyword Planner
The first is a keyword research tool that lets you find long-tail keywords related to your topic. The second is a tool that shows you how much traffic certain keywords get. The Google Keyword Planner is one of the most popular keyword research tools among digital marketers. Although it has some limitations, it is still a good choice for those looking for a free option. The main features of the keyword planner are its ability to help you find long-tail keywords related to your topic and its ability to show you how much traffic certain keywords get. The keyword planner offers two main features:
- Discover new or related keywords – You can type in any keyword to see a list of related keywords along with their search volume and other related metrics. This makes it easy to find new keywords to target for SEO.
- Get search volume and forecasts – You can monitor trends to identify search terms or keywords that are becoming more popular.
You can use WordStream’s free keyword planner to find keywords with high search volume and low CPC. To use it, simply type in a keyword, select an industry, and enter your location, then click the orange button. Doing so will provide you with a list of keywords, as well as their search volume on Google and Bing, and the average CPC for each keyword on each ad network.
SEMrush’s monthly subscription provides access to 40 tools that can assist with SEO, PPC, and social media management. Its features allow users to analyze backlinks, conduct keyword research, examine website traffic and performance data, and discover new markets and opportunities. Additionally, the site auditing utility can help with some of the more technical aspects of website SEO.
In order to write content, you will first need a platform to share it. WordPress is a great option that does not require you to be a coder or developer. All you need to do is log in, create your blog or website, and start writing.
Content management system WordPress has always been user-friendly and easy to use for content writing. It has different plugins and SEO options that make it the best platform for small to medium-sized businesses to build their websites according to their preferences.
It is an application that can be accessed easily through any device and operated by any beginner with a few hours of practice.
Grammarly is an American application that helps improve your writing by catching grammar mistakes, spelling errors, and confusing punctuation. The premium version also checks for word choice, tone, and style mistakes.
Grammarly uses standard linguistic rules to identify mistakes in grammar, spelling, word structure, style, punctuation and plagiarism. The algorithm also suggests corrections for these errors.
This tool is available as a web/desktop editor, a browser extension for Chrome, Firefox, and Edge, and also as an app for both iOS and Android. It uses deep learning algorithms to work automatically.
Dragon Naturally Speaking
If you are running on a deadline and don’t know what to do because you have to write 1000 words in a few hours, don’t worry. There is a software that can help you. It’s called Dragon Naturally Speaking.
The user interface is kept minimal. When you speak, the words appear in a floating tooltip (which can be turned off to increase speed). When the speaker stops, the program transcribes the words into the active window where the cursor is.
There are three primary functions of the software: voice recognition (transcription of speech into written text), recognition of spoken commands, and text-to-speech (converting written text into spoken words).
The Hemingway app helps you write without distractions and improve your writing by catching common errors. It especially focuses on sentence structure, overused weak adverbs, and excessive passive voice.
If you are just starting out in the content field, Hemingway is a great option as it is not too complicated and focuses on simple corrections and mistakes. You can use a free version of the app right on the website. Or, if you prefer to work offline, you can buy a standalone version for a one-time fee of $19.99.
Hubspot’s blog topic generator
A content writer does not always need to write on a particular topic. Sometimes they are required to brainstorm about what to write and how the framework of the content should be, to make it more creative and attractive.
You should never think that the title and topic of a piece of writing are the same thing. The title is the heading which can help describe the whole content in a few words, but the topic is what forms the base of the content. The title is the essence of the topic.
This application can help you come up with ideas for your blog posts. All you need to do is enter some information, and it will give you a year’s worth of ideas. This can be very helpful when you need some inspiration for your blog. The best part is that it is free to use!
If you’re doing something and an idea pops into your head that you want to work on later, you can use Ideaflip. This application lets you jot down ideas and brainstorm about them later.
Ideaflip helps you to plan for your blog, get organized, or brainstorm ideas. You can also upload sticky notes online and interact with other people using this application.
A pocket can be a great place to store things you want to keep for future use, like for research or sharing later.
Pocket is a tool that saves images, articles, and videos in one place for reference.
The website has a built-in search function and tags to help you group articles. It also integrates with over 500 other apps for seamless integration.
You can use ProWritingAid to check your grammar and spelling, as well as improve the readability of your writing. To start, open the ProWriting app and upload your document. ProWritingAid supports Word, Scrivener, Markdown, and text files.
The app will then scan your document automatically, with its spell-checking feature underlining any spelling mistakes in red. It also underlines style issues, incorrect sentence structure, and weak writing like the passive voice, in yellow, as well as grammar mistakes in blue.
If you hover your cursor over any underlined word in the editing tool, you can see a suggested fix. The online editor can check your story or article for clichés, overused words, sticky sentences, vague and abstract words, incorrect tenses, duplicated words and phrases, or sentence length. It can also tell you if the overall readability of your content is compromised. The tool generates reports on all aspects of your text and gives suggestions about how you can improve your writing process.
BuzzSumo is a tool that lets you track how popular pieces of content are across different social media platforms. Just enter a website, and you can see what kinds of things are being shared the most. You can also see how these numbers have changed over time periods like the past day, month, or year. And if you want to get even more specific, you can filter your results by things like the author or the social media platform. Plus, BuzzSumo has a feature that lets you specify negative keywords, so you can make sure you’re only seeing the data that you care about.
BuzzSumo allows you to see how your content measures up against the competition and keeps you informed of new trends.
Answer the Public
This tool allows you to see questions people have asked on Google using your keyword by connecting with Snippets.
Sometimes, when users search for something on Google, the search results page will feature a “snippet” near the top. This is a tab that highlights a common question related to the target keyword. If a user clicks on the snippet, they will be taken to a web page that explicitly answers that question. It can be beneficial to be featured in a snippet because they are typically near the top of the page.
With Answer the Public, marketers can identify relevant questions that are commonly typed into search engines, and write articles that directly address those questions. This makes it more likely that their articles will be featured prominently in search results, such as in Google Snippets.
Yoast SEO is a WordPress plugin that provides you with real-time feedback as you optimize your blog posts using WordPress. The plugin acts as a built-in checklist tool that prompts you to complete on-page SEO tasks for each blog post that you create. Yoast SEO provides feedback on your page optimizations in real-time, makes suggestions for improvement, and helps you manage all the details when doing on-page SEO with WordPress.
Keyword Density Checker
The amount of times a keyword is mentioned on a webpage is known as keyword density. Search engines like Google use this to determine how relevant a piece of content is. It’s important for digital marketers to make sure their target keyword is mentioned enough, but not too much (keyword stuffing).
This keyword density checker allows you to paste in the text of your article and receive a list of the most frequently occurring one-word, two-word, and three-word keywords. Most digital marketers aim for a keyword density of 2-5% for the target keyword.