7 Simple Ways to Increase Your Landing Page Conversion Rates

 

 

Do you want to increase your landing page conversions?

There are always ways to improve the conversion rate for landing pages.

Here are some ways to increase your landing page conversions: -Tutorials or how-to’s – CASE STUDIES – Free eBooks – contests – free shipping – free returns

1. Test Your Headline & Value Proposition

The headline is one of the most important things on your website. Did you know that on average, only 2 out of 10 people continue to read what’s after the headline?

The purpose of your headline is to make your reader want to read what follows.

Here are some tips for landing page headline testing:

• Keep it simple and clear, as clarity almost always trumps persuasion, e.g. “We’ll Improve Your Conversion Rates, Guaranteed.”
• Promise to solve a unique problem your visitor is facing. Give them a solution.
• Does your headline match what your ad is saying? If not, test this out to see the power of consistency.
• Use “Title Case for Your Headlines” and “Subhead case for your subheads.”
• Start it off as a question. For example: Want More Conversions For Less Money?
• Try National Enquirer type headlines: “Godly New Fruit Melts Away Fat. American Moms Now In A Frenzy!” Just make sure you’re being truthful.
• Use words that sell, like Free, Discover, Secret, Results, Quick, Guaranteed, etc.
• Are you funny? Then try humor.
• Use the wording “How To…..”

The following are just a few ideas to help you get started. Be creative and test them out as each type of headline will have different results.

No matter what you’re writing, be sure to make it interesting, honest, and leave the reader wanting more.

This tool lets you test different headlines to see which one will be most effective in connecting with your audience on an emotional level.

The more emotional marketing power your headline has, the higher the percentage will be.

For example, here are some of the headlines I tested with the EMVHA:

1. Use images 2. Use videos 3. Use short forms 4. Use strong calls to action 5. Use testimonials 6. Use social proof 7. Use urgency 8. Use scarcity 9. Use a sense of mystery 10. Use a sense of urgency 11. Use a strong call to action 12. Use a video

You can increase your conversion rates while lowering your costs by using a faster way. This method is called 11.11%.

Improve Your Conversion Rates With These Easy Tips (37.5%)

There are 12 quick and easy ways to get more sales, leads, and signups. This includes using tools like Facebook and LinkedIn ads, as well as optimizing your website for conversions. By following these tips, you’ll be able to get more sales and leads in no time.

Twelve easy tweaks to your landing page can lead to a significant increase in conversions, starting today. These simple changes can have a big impact on your business.

Woah! 12 Ideas To Increase Your Conversion Rates (37.50%)

Do Your Conversion Rates Need A Little Lift? (25%)

There are twelve easy tricks that you can use to increase your conversion rates, starting from today.

Be careful! It’s easy to increase your conversion rate by 30%.

Since emotional manipulation is subjective, you’ll still want to run your own A/B tests to see if your audience enjoys it.

Your value proposition is similar to your headline in that it is something that is unique to your business, like your USP. It is important to communicate your value proposition to your audience.

translation: If you are aware of the issues and concerns that your potential customer is experiencing, this will assist you in composing a headline and value proposition that is specifically designed for them.

2. Creating a Conversion-Oriented Landing Page Design

Your landing page needs to be designed in a way that will lead to conversions.

You may not have the skills to design a landing page for higher conversions or to code the design from scratch, but as a business owner you can learn these skills or hire someone with these skills.

This is where SeedProd comes in.

Easily create beautiful, professional landing pages that are designed for conversions and sales with the best landing page builder for WordPress.

SeedProd integrates with popular email marketing services, WooCommerce, Google Analytics, and more.

First, you need to install the SeedProd plugin and then activate it.

After you turn it on, you will need to put in your license key. You can find this under your account on the SeedProd website.

You can create a new landing page by going to SeedProd » Landing Pages and clicking on the Add New Landing Page button.

Next, you’ll be asked to choose a template.

There are several options for starting your landing page, including a blank template or one of several premade templates that are designed for conversions.

Give your page a title, then create a URL slug.

SeedProd’s drag-and-drop builder will load once you do.

Pointing and clicking on items on the page allows you to edit them. You can also add commonly used landing page design blocks from the left column.

You can use various types of content to improve your website, such as testimonials, opt-in forms, FAQ accordions, and more.

The Connect tab allows you to integrate with popular email marketing platforms or more than 3000 third-party apps via Zapier.

After that, you can go to the Page Settings tab.

The following text can be changed to improve the SEO settings, add Google Analytics tracking, and add header or footer scripts.

If you want your pages to be accessible from a custom domain name, you can connect your page to one. This is especially useful for people who want to create multiple landing pages for different areas.

After you have made all the desired changes to your landing page, you can save it so that it can be published.

You can view your landing page by opening it in a new browser tab.

3. Test Button Color, Shape, and Size

There is a reason why Amazon’s, Apple’s, and Target’s buttons have rounded corners. The color, shape, and size of the button affect conversion rates.

The button on your site is the most important item you want clicked, so it is vital to make sure it is performing well.

Here are some things to consider:

Your button’s color should contrast with the rest of the site so it stands out. Having the same colors as other elements on your site would make it less visible.

The colors opposite of each other on the color wheel are complementary. For example, orange is the opposite of blue, so they are complementary. You can use a color wheel to find your complementary and contrasting color for your button test.

There is a general consensus that orange is an effective color to use if you want to create a sense of urgency or excitement, as it is considered to be energetic. This is why both Unbounce and SiteTuners, which are companies that specialize in conversion rate optimization, use orange on their websites.

While orange might be a go-to color for buttons, red can actually be just as effective, if not more so. Don’t assume that one color is better than the other though – test it out for yourself to see what works best.

You can’t please everyone with a single color, but you can find one that makes the majority happy. This is the color you should use on your landing page for the best conversion rates.

SHAPE: Sometimes, buttons with sharp corners don’t convert as well as ones with rounded corners. Here’s why:

• Rounded corners are easier for the eyes and brain to process.
• We’ve been conditioned to be wary of sharp corners, as they can pose a threat. That also applies to buttons (crazy, right?).
• Sharp corners also tend to act as arrows, directing attention away from the button and not toward what’s inside, the call to action.

The combination of shapes can create a more unique look for your product. If you want your product to have a more unique look, consider using a combination of shapes instead of just one regular shape. For example, Amazon uses a combination of a circle and a rectangle.

The only way to find the best option is to test it out.

The size of your button is also important to consider when testing. Try increasing or decreasing the size to see what conversion rate is highest. Usually, a bigger button is better.

4. Choose One Call to Action for Your Landing Page

One common mistake made with landing pages is not having a goal for the campaign.

This happens when there are too many options on a single page and the user doesn’t know which one to choose. Too many options can also lead to indecision and no action being taken.

It is best to have only one goal for users on your landing page. For example, if you want to capture email leads, then your opt-in form should be the only action for users to take.

This means that you would remove any links or navigational menus from the page, or make them less noticeable.

If you want users to make a purchase, you should only direct them to do so.

Some examples of more effective calls to action on landing pages are as follows.

1. MonsterInsights

The MonsterInsights landing page has two very clear calls to action that lead users to purchase the product.

2. OptinMonster

OptinMonster has different landing pages for different audiences so that each one is targeted to a specific group.

3. All in One SEO for WordPress

The All in One SEO plugin is the best WordPress SEO plugin available, and their landing page uses a similar strategy to promote sales. The features tab provides users with access to more detailed information about each feature, all of which is designed to lead to a buying decision.

The pages all have a clear call to action that is designed to Contrast with the rest of the page.

5. Try a Chat Tool for Your Landing Page

To potential customers, calling someone from your company could be a very frightening experience.

On the other side of this phone call is a salesman, eagerly waiting to pounce on any opportunity.

He has styled his hair, memorized his lines, and practiced his rebuttals. He has also downed three 5-Hour Energy drinks and is now looking at his ankle tattoo, which says “A.B.C.” (Always. Be. Closing).

He’s gonna get you.

Although it may seem like a small thing, the frustration caused by having to deal with records and machines when all you want is to talk to a human being is a very real source of irritation. It’s not just the salesman on the other end of the line that’s a problem, it’s also the expectation of the dreaded call answering machine. The recording saying “Sorry, zero is an invalid function, please try again” is a very real source of irritation.

How do you calm a visitor who knows that you have their contact information?

Meet Olark. It looks great and has some unique features that allow for in-depth data and customization:

• See what city your visitors are from within the chat.
• See what page they’re currently on.
• See how long they’ve been on your site.
• Add any attention-grabbing image (like me juggling).
• Round robin operator system.
• Easy split-testing of greeter texts.

The most important benefit of live chat is that it allows your potential customers to get answers quickly, without having to make a phone call. It is also faster than email.

We don’t ask for your name, email, phone number, or social security number before the chat starts. We let our visitors start talking immediately, without needing to give any information first.

I can’t give you an exact number, but a lot of our new clients come to us through Olark. We call it Cupid because it brings people together.

6. Add Social Proof to Your Landing Page

If potential customers see that others are already buying or recommending a product, they are more likely to do the same. This is called social proof, and there are many ways you can incorporate it into your landing page to increase conversions.

Customer testimonials are the most common type of social proof. SeedProd has a built-in testimonials block to make it easy to add testimonials to your landing page.

TrustPulse is a social proof and FOMO notification app that helps you increase conversions, sales, and opt-ins on your website.

This tool makes it simple to display pop-up banners with real-time notifications of customer activity on your website.

If your landing page includes a fear of missing out (FOMO) element, it will encourage more users to convert.

TrustPulse is an app that works with all popular eCommerce platforms. It can automatically detect your visitors’ actions on your website and show email conversions, user sign-ups, and many other notifications.

Lastly, you can also embed tweets and social media posts from your customers on your website as social proof. Smash Balloon’s Custom Feeds Pro allows you to create a custom feed of user tweets that you can then embed to your landing page.

7. Employ Trust Badges & Guarantees

Trust badges are a common feature on many websites these days. Like product listing ads, they are something that every e-commerce store should test out.

People take measures to ensure that the businesses they are shopping with are trustworthy. This includes things like looking at security badges, verifying that the website uses https, and reading reviews.

Karsten Lund, a Dane, ran an A/B test for 6 months in which he added a single badge to the header of an e-commerce store. The result was an increase in the conversion rate of 32%.

Here are some quick ideas for badge and seal tests:

• Move your seal or badge closer to the desired action (like the “Place Order” button).
• Add the seal or badge to your header.
• Make it clickable so that it’s not just an image, taking people to the third-party verification of your site.
• Don’t overdo your badges. We’re not looking to start any fashion trends here.

You can increase the credibility of your website by adding links to any corporate rewards or media mentions you have received. If possible, add images along with the links. This will allow visitors to see the recognition you have received while remaining on your site.