If you want to improve your company's public image or promote a new product, gaining media coverage is an effective way to do it. Although it may seem easy to get press coverage by simply sending pitches, it is actually a lot of work to be successful. Good media publicity comes from careful planning and hard work. Although there are five times as many public relations professionals as there … [Read more...]

Do you want 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? If you want to get a lot of traffic to your website, you need to rank high in Google's search results. What Does It Mean to “Rank’’ on Google? Google ranking is the process of getting your website listed in the search results when someone searches for a term or question. This is a … [Read more...]

If you want your digital marketing campaign to be successful, you need to have a digital marketing plan. However, if you don't plan your campaign carefully, you might make some mistakes that could damage your business. In this article, we'll go over some of the most common digital marketing plan mistakes so you can avoid them. There is no one-size-fits-all answer to this question, as the best … [Read more...]

Having a social media presence is a great way for businesses to increase their visibility and connect with potential customers. By creating engaging content, businesses can attract new customers and build loyalty with existing ones. Additionally, social media is a great way to generate leads and drive sales. These top 8 tools can ensure that your social media strategy properly aligns with your … [Read more...]

Content is key to interacting with your readers or customers, according to Shai Aharony, CEO of Reboot Online. He says it's your best chance to show off your knowledge, expertise, or ethos. Content is still the best way to connect with your customers or potential customers because it allows you to have a conversation with them. This is especially true online, where they are spending more and … [Read more...]

There has been a recent boom in small businesses, such as eCommerce stores. This is due to the pandemic causing many brick-and-mortar establishments to go bankrupt. If these businesses had not decided to have an online presence, they would have closed down due to lack of revenue. On the other hand, established eCommerce companies are enjoying the shift in users' online behavior. For example, the … [Read more...]

Blogging has become a serious business. You can make money from blogging, like you would from any other venture. Financial Samurai, an investment banker who became a professional blogger, said that nobody would give up a job that pays $750,000 a year unless there was a good chance of making more money from blogging. Michelle Gardner, from Making Sense of Cents, stated that she earns six … [Read more...]

Reducing your taxable profit through deductions is beneficial because it leaves more money in your pocket, and some deductions can also be used for personal gain. Paying attention to what is and is not deductible according to IRS rules is advantageous. When you're calculating your business's expenses at the end of the year, don't forget these important business tax deductions. Auto … [Read more...]

Creating quality content takes a lot of effort, so it's frustrating when it doesn't have the desired effect. You might think the problem lies in the content itself (and, to be fair, it might), but more likely your content distribution plan was unsuccessful. To get people's attention, you can't just hit publish and hope for the best. Even if you have a content distribution plan, small mistakes … [Read more...]

To improve your website's conversion rate, you need to A/B test different elements on your website. This includes things like your website's headline, call-to-action button, and even the color scheme of your website. One of the biggest problems website owners face is converting website visitors into leads or sales. While it may seem like a simple task, it can be quite difficult to achieve. A/B … [Read more...]