What is cross-channel marketing? In order to understand cross-channel marketing, you must first understand marketing channels. Marketing channels refers to all of the various places you can promote your business, both online and offline. You may be using more channels than you think. Anything that allows you to communicate with your target audience is an opportunity to market your brand. … [Read more...]

  Why is Google Analytics important for content marketing? In order to improve any part of your business, you need to be able to measure it, as management thinker Peter Drucker was right. The easiest way to measure is by using a tool that offers incredible reporting features at no cost from a company that is already collecting data from your company and customers. Google Analytics can … [Read more...]

  Why is social proof important for landing pages? Social proof is a concept from behavioral psychology that has been shown to increase conversion rates on landing pages. When people are unsure about a product, they are more likely to look to their peers for guidance on what to buy. But that’s not all. Let’s look at a few more social proof stats:  91% of millennials trust … [Read more...]

    You may realize that there are certain things you do that have led customers to share you with their friends. You might notice that just by having a good attitude and a little knowledge about what you’re selling can work in your favor. You may have also noticed that putting in a little extra effort has provided you with a few good online reviews, which have also boosted your … [Read more...]

    The following is a list of things to take into account when writing copy for your website, in order to improve conversion rates. 1: Neglecting Your Hook The hook is what makes people stop and take notice of the offer in the text. It can be a question, a shocking statement, or something relatable. In order to keep your readers engaged, you need to start with a hook that … [Read more...]

    Visitors who don’t click don’t convert. If you want to increase conversions on your web pages, you need to make sure your call-to-action buttons are clicked on. Without clicks on your call-to-action buttons, you won't get subscribers, orders, or attendees to your live events. If you want more people to click on your buttons, try using some hacks to improve your conversion … [Read more...]

  What is a conversion rate? The conversion rate is the percentage of people who take the desired action, such as filling out a form, signing up for a service, or buying a product. A high conversion rate indicates that your website is designed well, formatted in an effective manner, and is appealing to your target audience. A low conversion rate can be caused by a variety of factors … [Read more...]

  Why every business needs to nurture their leads The majority of visitors to your site are not ready to make a purchase. The lead must be made aware of their problem, and then know what solutions are available to them. They must then understand that you are the best solution for their problem. Better conversions and customer relationship Trust is the foundation of every … [Read more...]