One of the best ways to drive traffic to your website is to have it appear on the first page of Google. At MozCon 2019, Rand Fishkin said that by June of that year, two thirds of visitors to a website did so through the world’s most popular search engine. What does this tell us? This means that, while social media is important, the vast majority of website visits come … [Read more...]

  How does email marketing work? Email marketing involves sending targeted emails to customers and subscribers in order to boost conversions and revenue. This is achieved by providing valuable information that helps them achieve their goals. When to Use Email Marketing There are many ways to use email marketing — some of the most common include using the tactic to: Build … [Read more...]

    If you're a business owner looking for more web traffic, read on. Not too long ago, the go-to resource for business information was the yellow pages. Or, if you were looking for a local business, you'd have to head to the main shopping street in town. Nowadays, of course, everything happens online. We're so used to searching for things online that we usually turn to a search … [Read more...]

    Email conversions are at an all-time high, with promotional emails seeing 111% higher conversion rates year-over-year, according to the Ecommerce Statistics Report 2020. Mistakes in email marketing can result in a loss of customers, bad deliverability, and a lack of trust from your customers. Ineffective Subject Lines The subject line is not as important as the body … [Read more...]

    As a business owner, you need to be involved in social media. As a business owner, it's important to stay up-to-date on social media marketing tips. Social media is a great way to connect with customers and promote your business. There are 4.2 billion people who use social media regularly, which is almost double the amount of people who used it 5 years ago. On average, those … [Read more...]

    According to Abdul Muhammad, social media is the most efficient way to reach and advertise to people. This is because people are constantly on social media, and it is a cheaper method than other marketing channels. How to use social media for business These are some of the aspects of business that can benefit from a social media presence: Marketing Customer service … [Read more...]

    LinkedIn is a network for connecting with other professionals that is similar to Facebook. You can create a company page to connect with potential customers. LinkedIn is a great platform for advertisers, entrepreneurs, people, or business visionaries. Although LinkedIn's organic reach is impressive, it is not as high as other online media platforms. What Is the LinkedIn … [Read more...]

    Not doing research and blindly following the industry-standard design will result in lost sales. In this guide, I'll show you how to optimize your pricing pages to increase conversions. Start by improving your CTA Why should someone buy right now? Some people are afraid of spending money now. In most cases, nobody actually needs what you’re selling. And they … [Read more...]