One of the best ways to drive traffic to your website is to have it appear on the first page of Google.
At MozCon 2019, Rand Fishkin said that by June of that year, two thirds of visitors to a website did so through the world’s most popular search engine.
What does this tell us?
This means that, while social media is important, the vast majority of website visits come from people who have found the site through a search engine.
The reason we decided to start this blog post with these figures is because we felt that it was important to provide some context for the discussion that will follow. We hope that by doing this, we can help our readers better understand the issues at hand.
Many businesses are focusing all their marketing efforts on social networks, like Instagram, instead of search engine optimization (which is improving the ranking of their website on search engines).
The sites do not receive the expected traffic because the search engines cannot find them.
If a business owner is not getting the number of customers they want and are not selling enough, they may attribute this to the digital marketing strategy of their company which was planned by the agency they contracted.
How to know the traffic of a website?
There are various ways you can find out how much traffic a website gets. You can use browser extensions like Similar Web, or free platforms such as Google Search Console or Google Analytics.
What advantages does each tool offer us? Let’s look at the numbers.
Google Search Console
This is a free service that can help you keep track of your website’s performance, make sure it’s running smoothly, and fix any problems that come up.
In addition, it allows you to consult the traffic data that your portal receives from the Google results page:
- Frequency (impressions) with which your site appears in the search engine.
- With what queries your pages are shown ( keywords with which they are finding you).
- The number of times users click on your website.
- Average position of your portal in Google results.
The tool provides the following performance-related stats:
The text discusses the benefits of using the Google Search Console tool, which provides users with data about their website’s performance on Google Search. The tool gives users information about the number of pages indexed in the search engine, the most important errors, mobile loading speed, and much more. This information can help users improve their website’s performance on Google Search.
All this information allows website owners, or those who manage optimization strategies, to make better business decisions since they are able to answer questions such as:
- What content should be updated?
- Which articles are attracting more traffic and better converting?
- Which texts should shift their focus to the way (search intent) users are searching for that topic on Google?
- In which countries is the portal best positioned?
- What type of device are people using when they come to the website?
This Google Chrome browser extension provides a wide range of statistics about the traffic a website receives from anywhere on the Internet (mail, social networks, direct search).
Not all sites provide this data.
To qualify for these statistics, your domain must be receiving a significant number of visitors.
What data do we know with Similar Web?
- Ranking of the site with respect to the world, the country in which it is located, and the category in which it competes.
- The number of pages seen by the average user, the portal’s bounce rate, the monthly visits received, and the time a person spends on the site.
- Top 5 of the countries that bring more visitors to the web.
- Percentage of traffic that comes from each channel: search engines, references (links), social networks, and direct traffic.
How to attract and increase web traffic
The most effective SEO is the one that is combined with the best content production to answer any questions and solve any problems that users may have.
The strategy may appear to be simple, but it is actually not simple at all.
SEO strategy and content marketing
- a) Grab a pencil and paper.
- b) Write down each of the questions that your prospects and clients have asked you since you have been working in your current business.
- c) Dedicate yourself to answering these questions as simply and clearly as possible (you can do it yourself, have the support of your team, or hire an agency ).
- d) Turn those responses into SEO articles and upload them to your website’s blog.
It is VERY important that you are not afraid to talk about the 5 hot spots that every consumer wants to know:
- Prices and costs. (Why you should put your rates on your website and why your fears don’t make sense?)
- Main problems of your products or services.
- Comparison between your offer and that of your competition.
- Criticisms and evaluations of your products and services.
- Articles of the style: “The best shoes to play basketball ” (change the words according to the theme of your business).
This strategy will definitely increase your web traffic.
Organic positioning in Google vs social networks
In this part of the article, we’ll go over the figures given by Rand Fishkin at MozCon, as well as look at other studies done by different reliable sources in the industry.
Google is 8.9 times more effective than Facebook (Backlinko)
In a recent Linkedin post, Brian Dean, founder of Backlinko, shared some statistics on how to improve your SEO in 2019. According to Dean,
Google is responsible for nearly 58% of the traffic that website receive.
2) Facebook is the most popular social networking site, attracting nearly 6.5% of all internet users.
What does this mean?
Google is nearly 9 times more effective than Facebook at generating traffic to websites.
According to Bright Edge, only 5% of people reach your website from social networks.
According to Bright Edge :
Around half of the traffic that goes to websites comes from people finding those websites through organic results on Google.
Google gets 10% of its revenue from ads on the results page.
-5% comes from social networks.
On average, Google processes 40,000 searches every second from around the world.
That is 3.5 billion daily queries.
Therefore, if you rank on the first page for a specific search, you can get a lot of traffic, prospects, and customers.
The difference between positioning your website organically on Google vs. attracting visits from social networks is vast.
Effective Tips To Boost Organic Traffic On Your Website In 2022
- Avoid Keyword Cannibalization
When you try to rank for the same key phrase on multiple pages of your website, you are said to be keyword cannibalizing.
Keyword cannibalization happens when one of your pages competes with another page for the same keyword, causing the traffic for that keyword to be divided between the two pages.
If two of your pages are ranking for a similar keyword, it may not necessarily be an instance of keyword cannibalization.
For example, when you search for a mobile phone, you might get its purchase page and its features page on two different spots. This doesn’t necessarily indicate keyword cannibalization, since one page is made for the purchase and another shows its features. They both have different contexts.
Tips to Fix Keyword Cannibalization
- Find out if any page is cannibalizing other traffic. You can do that by searching “site:yourwebsite.com keyword” on Google. You can also use tools like Ahrefs for this.
- If you can, merge the content of both pages and delete the least performing one. Add 301 redirects while merging your content so you don’t lose any backlinks. If you can’t merge the pages, change the focus keyword, context, and anchor text.
- List all your website URLs and their focus keyword in a spreadsheet. Check for any duplicate values. If there are, act accordingly.
- You can also delete the page if you don’t need it on your website. If you want to keep the page but avoid cannibalization, you can de-index the pages. De-indexing will make sure that the pages will be on your site but won’t rank on SERPs.
- Use the rel = ”canonical” attribute to define a page as the main page if 2 of your pages have similar content. This will make sure that the main page will be indexed on the search engine.
- Keep User Intent At The Top
User Intent refers to the reasons why a user may perform a search on Google. User Intent can be categorized into four types: navigational, informational, commercial, and transactional. Navigational intent is when a user wants to go to a specific website. Informational intent is when a user wants to learn about something. Commercial intent is when a user is looking to buy something. Transactional intent is when a user is looking to complete a purchase.
If your content does not provide what it promises, Google will rank you lower.
This means that if your content does not match what the user is looking for, it will negatively impact their experience. Google has multiple algorithms in place to identify when a user experience is poor, and will take measures to lower the ranking of pages that provide a poor experience.
Your top priority while updating old content or generating new content should be the user’s intent.
Tips to Satisfy User Intent
- There are 3 types of intent, 1) Navigational, 2) Informational, and 3) Transactional. Make sure to understand the intent of the content you’re generating before you write.
- Before generating or updating a content piece, think about what kind of audience will read it. Get into those readers’ shoes and write content they’d love to read.
- Create a content marketing strategy based on your audience and niche to produce relevant content.
- Stick to the topic or link that drives users toward your page. For example, if they searched “upselling tips”, explain what it is. Do not start selling your upselling app there.
- Focus On Improving Page Speed
“Design is a significant differentiator in the market.” According to the report, design is a very important factor in providing a better user experience, and it can be a key differentiating factor in the marketplace.
- 40% of the users abandon the website that takes over 3 seconds to load, and 80% of visitors won’t return.
- Slow-loading websites cost retailers a loss of $2.6 billion every year in sales.
If google finds that users are spending less time on your site, it will lower your website’s rank, which will make it harder for users to find your site and decrease your organic traffic.
Tips to Improve Page Speed
- Enable browser caching for faster website loading on returning visits.
- Reduce server response time up to 200ms.
- Remove any script you’re using on the page. Compress images under 100KB to use on your page.
- Check and improve your page loading speed and server response time for both mobile and desktop to make sure no visitor leaves your site because of sluggish speed.
- Gtmetrix and Pingdom are some of the best tools you can use to test your page load-time and site speed and improve it with these steps.
- Optimize for Voice Search
Voice search is forecasted to eventually replace text searches.
Smartphones are helping voice search grow and smart speakers are making it even better.
Optimizing content for voice-based queries improves ranking because voice search targets long-tail keywords with less competition.
Tips To Optimize for Voice Search
- Create FAQ pages on your website.
- Use schema markup best practices to help search engines understand what information your page has.
- Use tools like Answerthepublic to find questions searched by people on the topic you’re writing.
- Make your content more conversational that provide answers in the language users often speak.
- Target long-tail keywords as I said earlier.
- Get listed on Google My Business to help local users find you.
- Optimize your content for mobile since most of the voice-based searches are done by mobile devices. User brief paragraphs, lists, and bullet points, so that Google can display your content in featured snippets.
- Build Links Cleverly
Building links is a good way to increase your organic traffic.
Since they don’t have backlinks, 91% of the pages don’t get any organic traffic, according to reports.
Adding inbound or outbound links to your content will make your pages more visible, and as a result, more people will see them.
A backlink is a link from one website to another. The 3rd biggest ranking factor for Google search algorithms is the number of backlinks that a website has.
You should keep in mind that if you do not build links correctly, it could be bad for your website and you could get penalties, such as having your account suspended. Make sure you are not breaking any rules when you build links to your pages.
Tips To Do A Better Link Building
- Use descriptive text to add links to make users understand which page they will be redirected to after clicking the link.
- Avoid building over 2 reciprocal links from any website.
- Check for orphaned pages on your website. These are the pages that are not linked to any other page on your website.
- Interline all the orphaned pages on your website.
- Make your stats and reports on your page updated with the latest and not obsolete.
- If you are giving an outbound link to a website, check if it generates genuine and credible content. And if their spam score is low enough.
- If you’re linking to a web page and you are not sure about its credibility, use rel=”nofollow” on the anchor tag to avoid passing the link juice to it.
- Use internal linking to redirect users from one page to another to increase the Average Time on your pages.
- Do Not Overlook Mobile Devices
Mobile devices generated over half of all website traffic in 2018.
If you don’t provide mobile users with a good experience, you’ll lose a lot of traffic.
This means that if you make your website more mobile friendly, you will get more organic traffic.