Having a social media presence is a great way for businesses to increase their visibility and connect with potential customers. By creating engaging content, businesses can attract new customers and build loyalty with existing ones. Additionally, social media is a great way to generate leads and drive sales. These top 8 tools can ensure that your social media strategy properly aligns with your business goals and objectives:
Edgar is not only a tool for the basic scheduling of content, but it can also do much more. You see, social users are inundated with new content and no matter how great your post update is, only a small fraction of your followers will ever see it:
Edgar is a content scheduling tool that is different from others because it allows you to categorize your content and customize your settings. You can also choose to share some categories of content more often than others. If you run out of content from a certain category, Edgar will automatically start sharing old content again. Edgar currently works with Facebook, Twitter, and LinkedIn.
Most social media platforms are designed with visuals in mind, so content with attractive images tend to perform better. While some brands or posts may require the skills of a graphic designer, in many cases, content just needs to be pleasing to the eye. Canva is a tool that allows users to create appealing visuals quickly and easily, which is especially helpful for busy social media marketers.
Canva is a platform that makes it quick and easy to resize images, choose a background color, upload images or logos, and add some free “elements.” Registration is free, and the site even saves your designs so you can easily make changes to old images.
AdParlor offers a free mockup generator for Facebook, Twitter, and Instagram that allows you to choose from various campaign objectives for each platform and view the ad in different forms. The site is easy to navigate, and it’s a great way to develop the perfect copy without accidentally going over character limits.
The Post Planner is a Facebook app that provides users with a dashboard to help manage and improve their Facebook presence. Among other features, the app offers users the ability to schedule their content directly through Facebook, access a list of status ideas, and view viral posts on Facebook. Post Planner is packed with insights and trending content for users’ industries, making it a great tool for optimizing engagement.
One of the best ways to be successful on social media is to share relevant content, even if it’s not your own. Buzzsumo is one of the best tools on the web for finding the most popular content.
There are two ways to use Buzzsumo to improve your social media presence. The first is to type in a competitor’s domain and view their most popular social content, which is sorted by the total number of shares. Secondly, you can look for popular content by keyword:
Kingsumo is a WordPress plugin that makes A/B testing headlines easy. Once installed, you’ll see that there are multiple spaces for titles on every post you create. Kingsumo will serve the titles randomly to website visitors until it figures out which headline is the most effective. Statistics show that great titles can increase traffic to posts by more than 50%! With Kingsumo’s help, you can be sure that you’re always sharing the best headline with your fans and driving more traffic to your post.
Tools like Inkybee can be helpful in finding social media influencers for your marketing strategy. Inkybee allows you to search for bloggers in your niche across different social media platforms. You can search for blogs based on keywords, and Inkybee will generate a list of related blogs. The blogs are then ranked according to their relevance, visibility, and engagement.
For social media marketers, Bitly is a great tool that can help shorten links to make posts more aesthetically pleasing, while also being able to monitor how many clicks you get on your posts. This allows you to better gauge the content that interests your audience the most.
9 of the best social media analytics tools for marketers
You need to be able to explain your brand’s social media analysis to those who are responsible for it.
The success of your business depends on its ability to develop a loyal customer base and generate sales. This can only be achieved by providing answers to questions that are based on facts and figures.
What are the questions you should ask yourself in order to decide which social network to focus on? What content gets the most engagement? What is the ROI of your social media presence?
In addition to answering questions, 63% of marketers are expected to discuss social ROI with their bosses to justify campaign spending, according to Sprout’s 2019 Social Index. Even so, many marketers still find it difficult to measure the ROI of social media.
Although it may seem like a daunting task, there are social media tools available that can help you to grow your brand. These tools can provide you with the analytical answers you need, whether you are focusing on one channel or you need an all-purpose solution.
As the need for cross-channel social media analytics becomes more apparent, Sprout Social stands out as the obvious choice for the best option.
Sprout provides the ability to track and analyze your performance on multiple social media networks.
You can track all of your social media metrics in one place. This includes things like Facebook page impressions, Twitter link clicks, Instagram follower growth, LinkedIn engagement, and Pinterest content performance. Having all of this information in one place makes it easier to track your overall social media performance.
Organize and share your data quickly, easily, and in a way that is ready to be presented. With Premium Analytics, you can take it a step further and create a report that is customized to fit your organization’s KPIs.
The Sprout app includes both templated and customizable reporting options, so you can choose the best way to gather essential social media metrics, understand what they mean, and present them to others. You can tailor the reports to include only the metrics you care about most, and filter out any extraneous information.
Sprout provides powerful analytics for your emails, from tags to trends. You can even access data related to internal team performance and competitor activity to help you improve customer care or benchmark your brand against others in your industry.
But that’s only scratching the surface.
In other words, with Sprout’s Advanced Listening tool, you can arm yourself with data that is valuable to you regarding your audience demographics, industry influencers, campaign performance, share of voice, and consumer sentiment.
Sprout has been designed to be a fast and user-friendly way to discover and display social media insights, no matter what your needs are.
HubSpot’s analytics tools allow you to measure how well your social media campaigns are performing and tie them to business growth. You can publish content directly through HubSpot or using other tools, and report on your success across all channels. You can also compare the performance of multiple social channels to see which is performing the best.
The social analytics tools offered by HubSpot provide in-depth data analysis through graphs and visuals, allowing users to see specific statistics pertaining to their audience, such as session lengths and impressions.
It’s important to point out that HubSpot’s social media analytics tools are included in their all-in-one inbound marketing software suite, called HubSpot Marketing. This means that by using the HubSpot Marketing platform, you’ll gain insights into the whole customer journey, not just social media-specific metrics. You’ll be able to see which marketing tactics are most effective for your business, how they’re impacting your bottom line, and learn about your social media campaigns’ return on investment.
HubSpot is a good choice for businesses that want to keep all marketing functions in one place.
The popularity of influencer marketing has led to a demand for social media tools designed specifically for influencer campaigns.
TapInfluence is an analytics platform that makes it easier to see the potential impact of using a particular influencer for marketing purposes. It provides metrics such as reach, engagement rate, and potential price to help you make decisions.
The TapInfluence app makes it easy for brands to see which influencers have the most relevant metrics for their purposes. This allows brands to make more informed decisions about which influencers to approach.
Influencer campaigns shouldn’t be a waste of money. In addition to measuring the performance of individual influencers, the platform also measures the performance of overall campaigns against industry benchmarks.
While BuzzSumo is not a social tool, it is an excellent resource for analyzing the social engagement of any given piece of content.
You can use BuzzSumo to see how many shares your latest blog post received on social media, as well as to track the performance of similar content in your industry. This can help you to see how your content marketing campaigns are doing in comparison to your competitors.
Social media is still one of the best ways to distribute content. You can use data from social shares to figure out what kind of posts people respond to the most, and then use that information to plan your own content strategy. BuzzSumo can also help you understand why some pieces of content are more successful than others, by looking at factors like length, publish date, and headline type.
Ephemeral content is popular on social media.
Snaplytics is a platform that only looks at analytics for Snapchat and Instagram Stories. It looks at metrics such as open and completion rate to see when engagement is highest and when viewers drop off.
The importance of optimizing story-based content should not be ignored by modern brands.
Despite the fact that Snapchat is not as popular as it used to be with some brands, it is still used frequently by hundreds of millions of people in the millennial and Gen Z age groups.
This is especially true for brands that want to go beyond using just native Instagram analytics to craft more compelling Stories or eventually run story-based ads.
If you want your content to reach a wider audience, you need to use hashtag analytics.
Tools such as Keyhole allow you to see how popular certain hashtags are in real-time on Twitter and Instagram. This allows brands to see when the best time to promote their product is, as well as understand which tags are most popular among their followers.
Google Analytics is one of the best ways to track social media campaigns and even help you measure social ROI. It’s not solely a social media analytics tool, but it’s still a great way to see how your social media campaigns are doing.
Did you know that you can create reports specifically for social media tracking on your website?
For example, you can use data analytics to see how much traffic your website gets from each social media platform, or use UTM parameters to track specific social media campaigns.
Typically, running a social media contest takes a lot of work.
ShortStack can help with everything from choosing a winner for a contest to analyzing the engagement from a giveaway campaign.
If you’re running a lot of contests or giveaways, you need a dedicated contest analytics tool so you can see if it’s actually worth it. ShortStack looks at things like entry data and long-term campaign performance to help you make that decision.
You can use a social analytics tool like ShortStack to see how well your contest is doing and what kind of contests your audience likes the most.
Most B2B social leads come from LinkedIn, so B2B brands are paying closer attention to it. At the same time, more brands are realizing they need to track individual employees’ LinkedIn activity, not just the company page.
New social media analytics tools, such as SHIELD, are helping to close the gap between knowing what content to post and how to make the most of it. SHIELD looks at how individual employee profiles and posts perform, for example by examining content analytics such as the average number of likes, comments and hashtags. This can help employees to improve their posts before sharing them, so that they have the greatest possible reach.
SHIELD’s team report allows businesses to compare the engagement and growth of individual employee profiles over time.