To improve your website's conversion rate, you need to A/B test different elements on your website. This includes things like your website's headline, call-to-action button, and even the color scheme of your website. One of the biggest problems website owners face is converting website visitors into leads or sales. While it may seem like a simple task, it can be quite difficult to achieve. A/B … [Read more...]
15 Effective Image SEO Tips Every Digital Marketer Should Know
Why is SEO for images important? Search engines use a complex process to analyze and rank web content. Good SEO ensures your audience can quickly find you online. It is also one of the best ways to earn a top spot in search engine results pages (SERPs). If you're a business owner, you may think that SEO only applies to title tags, headers, and body content. While optimizing these areas … [Read more...]
21 Social Media Ideas to Spice Up Your Brand’s Online Presence
The hardest part of running a social media campaign is coming up with fresh ideas. As a marketer, you are expected to have multiple social media profiles that you regularly update with new posts. This can be tough to do since your followers are always looking for new content, but you must be consistent in order to be successful. If you are constantly recycling the same posts, it will start … [Read more...]
13 Key Social Media Metrics to Track in 2022
There are a lot of metrics involved in social media, and it can be overwhelming. In addition, new metrics seem to be created all the time. What are some metrics that every company should track? What are some key metrics that you should stay on top of? What are social media metrics and why should you track them? The metrics you choose to track for your social media goals should be related … [Read more...]
22 Brainstorming Ideas to Spark Creativity
The most important rule to remember during brainstorming sessions is to focus on quantity rather than quality. The more ideas you have, the more likely it is that one of them will be worth pursuing. Therefore, it's important that everyone in the group refrain from critiquing ideas during the brainstorming session, since the only truly bad idea is no idea at all. Of course, not every … [Read more...]
How To Make Money Doing What You Love
There is a very thin line between a hobby and a lucrative passion. If you are passionate about something, it means you cannot imagine not doing it. However, not every activity that is enjoyable or that you love will make you money. That’s just a reality of life. There are people who can't make money from their passions, but they can still pursue them as hobbies. They need to find a way to … [Read more...]
16 Best Content Writing Tools to Help You Become a Better Writer
Google ranks web pages according to their relevance to any given keyword using a complex algorithm with hundreds of weighted factors. Digital marketers use empirical testing to learn about Google’s algorithm and understand how to create content that ranks. Based on this understanding, they create and follow best practices for writing content that is more likely to rank highly on Google search … [Read more...]
11 Reasons Why You Should Use WordPress to Run Your Website
We get asked a lot why people should use WordPress, especially if they're happy with their current site. WordPress is a great platform for a lot of reasons, but switching can be a big decision. You're in the right place if you're asking these questions. It is a content management system that enables you to create a website or blog from scratch, or improve an existing website. One of the most … [Read more...]